01/16: Microsoft and EDGAR Partner on Advertising
Posted by Patrick
From the press release:
Microsoft Corp. and EDGAR Online Inc. today announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the EDGAR Online audience and content to the MSN portal. EDGAR Online is a premier source of financial information and corporate intelligence and is a leading provider of Extensible Markup Language (XML)- and Extensible Business Reporting Language (XBRL)-tagged data and information. Through the deal, Microsoft will be the exclusive third-party provider of display, contextual and video advertising for EDGAR Online and its global audience of more than 2 million unique visitors per month, and EDGAR Online will provide content, such as Securities and Exchange Commission (SEC) filing documents, to MSN Money. ...
The content provided by EDGAR Online will include access to all SEC filing documents for publicly traded U.S. companies and will be accessible via the ticker and company search function on the MSN Money Web site. EDGAR Online content will cover all public companies that file information with the SEC and provide access to the complete database of millions of company, fund and individual filers to facilitate company and financial research at summary and in-depth levels. ...
Microsoft is expected to begin serving contextual, display and video ads on the EDGAR Online site in March. Content integration on MSN Money is under way, and a launch is expected later this year.
The content provided by EDGAR Online will include access to all SEC filing documents for publicly traded U.S. companies and will be accessible via the ticker and company search function on the MSN Money Web site. EDGAR Online content will cover all public companies that file information with the SEC and provide access to the complete database of millions of company, fund and individual filers to facilitate company and financial research at summary and in-depth levels. ...
Microsoft is expected to begin serving contextual, display and video ads on the EDGAR Online site in March. Content integration on MSN Money is under way, and a launch is expected later this year.







