09/25: Yahoo! and WPP Have Concerns on Google/DoubleClick Deal, Too
Posted by Patrick
Mary Jo Foley reports:
Microsoft isn’t the only one questioning whether a Google-DoubleClick merger would be good for advertisers and consumers.
During a panel on “The Changing Landscape” at the MiXX 2007 Interactive Advertising Bureau (IAB) conference in New York on September 24, Yahoo and WPP Plc representatives joined a Microsoft official in voicing their worries about the $3 billion proposed deal.
During a panel on “The Changing Landscape” at the MiXX 2007 Interactive Advertising Bureau (IAB) conference in New York on September 24, Yahoo and WPP Plc representatives joined a Microsoft official in voicing their worries about the $3 billion proposed deal.







