07/25: EA Titles Joining Massive Advertising Network
Posted by Patrick
From the press release:
Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Electronic Arts Inc. (EA) today announced the incorporation of five premier titles from EA. All the titles will be live in the Massive Network this year.
The EA titles joining the Massive Network include the year’s most anticipated new releases and perennial best-sellers in their respective categories:
• “Madden NFL 08” (Xbox 360™ and PC)
• “NASCAR® 08” (Xbox 360)
• “NHL® 08” (Xbox 360)
• “Tiger Woods PGA TOUR® 08” (Xbox 360 and PC)
• “SKATE” (Xbox 360)
“SKATE” is EA’s highly anticipated entrant in the skateboarding genre and is set in urban environments, well suited for integrating real-world brands. EA’s titles deliver incredibly realistic gaming experiences, in which advertising fits naturally as part of the gameplay experience. ...
The addition of EA’s leading franchises will greatly increase the range of dynamic in-game ad opportunities available to marketers looking to reach and engage the gaming audience. “The addition of these top EA titles to Massive’s growing network provides the means to reach consumers with contextual brand messages across a variety of popular sports titles that were previously unavailable for dynamic ad insertion. This is a huge win for brand marketers,” said Brian Bos, vice president, convergence director at Mindshare – Team Detroit.
Massive’s dynamic advertising platform allows for in-game ad elements to be updated and changed in real time, keeping ads fresh and relevant for gamers. EA’s development teams work closely with Massive to ensure that advertising is placed in areas that fit within the game environment.
The EA titles joining the Massive Network include the year’s most anticipated new releases and perennial best-sellers in their respective categories:
• “Madden NFL 08” (Xbox 360™ and PC)
• “NASCAR® 08” (Xbox 360)
• “NHL® 08” (Xbox 360)
• “Tiger Woods PGA TOUR® 08” (Xbox 360 and PC)
• “SKATE” (Xbox 360)
“SKATE” is EA’s highly anticipated entrant in the skateboarding genre and is set in urban environments, well suited for integrating real-world brands. EA’s titles deliver incredibly realistic gaming experiences, in which advertising fits naturally as part of the gameplay experience. ...
The addition of EA’s leading franchises will greatly increase the range of dynamic in-game ad opportunities available to marketers looking to reach and engage the gaming audience. “The addition of these top EA titles to Massive’s growing network provides the means to reach consumers with contextual brand messages across a variety of popular sports titles that were previously unavailable for dynamic ad insertion. This is a huge win for brand marketers,” said Brian Bos, vice president, convergence director at Mindshare – Team Detroit.
Massive’s dynamic advertising platform allows for in-game ad elements to be updated and changed in real time, keeping ads fresh and relevant for gamers. EA’s development teams work closely with Massive to ensure that advertising is placed in areas that fit within the game environment.
