07/19: Microsoft Branding
Posted by Patrick
Ina Friend has an interview with David Webster, Microsoft's General Manager of Brand Strategy.
Via Bink.nu.
Interestingly, though, it was not the first time Microsoft had talked about the technology. But when the company had done so a year earlier, it was under the name "Windows Presentation Foundation/Everywhere," which just didn't excite people the way Silverlight did.
The improved moniker was no accident. For the past two years, Microsoft has put in place a concerted effort to improve its product naming, an effort that is just now becoming publicly visible with the introduction of products like Silverlight, Popfly and the new Surface tabletop computer.
The improved moniker was no accident. For the past two years, Microsoft has put in place a concerted effort to improve its product naming, an effort that is just now becoming publicly visible with the introduction of products like Silverlight, Popfly and the new Surface tabletop computer.
Via Bink.nu.
