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04/16: Microsoft, Others Want Google/DoubleClick Deal Considered for Antitrust

Posted by Patrick
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Here is Microsoft's statement on the deal:

Microsoft has released the following statement by Brad Smith, Senior Vice President and General Counsel, Microsoft Corporation, on the proposed acquisition of DoubleClick by Google:

“This proposed acquisition raises serious competition and privacy concerns in that it gives the Google DoubleClick combination unprecedented control in the delivery of online advertising, and access to a huge amount of consumer information by tracking what customers do online. We think this merger deserves close scrutiny from regulatory authorities to ensure a competitive online advertising market.”

Reuters also mentions AT&T and Time Warner as companies questioning the deal.

AT&T ... senior executive vice president of external and legislative affairs Jim Cicconi said on Sunday that Google would be in a position to pick winners and losers in the industry. ...

Time Warner Inc. (NYSE:TWX - News) is also seen urging regulators to scrutinize the deal, according to a report on the Wall Street Journal Web site. Time Warner was not immediately reachable.

Meanwhile, Mary Jo Foley floats the idea that Microsoft may have been bluffing in their efforts to acquire DoubleClick.

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