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12/13: Microsoft Acquires Multimap

Posted by Patrick
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From the press release:

Microsoft Corp. has acquired Multimap, one of the United Kingdom’s top 100 technology companies and one of the leading online mapping services in the world. The acquisition gives Microsoft a powerful new location and mapping technology to complement existing offerings such as Virtual Earth, Live Search, Windows Live services, MSN and the aQuantive advertising platform, with future integration potential for a range of other Microsoft products and platforms. Terms of the deal were not disclosed. ...

One of the best-known online mapping companies worldwide, Multimap provides a publicly available personal mapping service at http://www.multimap.com, as well as a range of integrated business services. ...

Multimap will operate as a wholly owned subsidiary of Microsoft, as part of the Virtual Earth and Search teams in the Online Services Group. The acquisition is the latest in a series of moves as Microsoft seeks to expand its online services to deliver software, services, and premium content and applications to consumers and businesses.


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