05/26: Microsoft Looking to Buy Third Screen Media
Posted by Patrick
According to TechWeb:
Via Mary Jo Foley.
The Journal said that Microsoft's MSN business unit is negotiating to acquire Third Screen Media, which serves ads for large wireless sites such as those run by USA Today and The Weather Channel. The acquisition is another indication that Microsoft is avid to compete with Google, particularly when it comes to generating revenues from advertising in discreet market niches.
Via Mary Jo Foley.







