12/13: MS Files Patent for DVR Ads
Posted by Patrick
From DailyTech:
Via Nathan via Frank Watson.
The new Microsoft patent proposes that ads do not get permanently embedded into a TV program, but rather a DVR ad-based server be used instead. The server will track where ads are to be played throughout a program and insert an appropriate ad. This way, time-sensitive ads will be played or not played appropriately.
Via Nathan via Frank Watson.







