10/27: Ads in MSN Messenger Not Contextual

Posted by Patrick
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MSN Says IM Ads Not Based on User Chats:

An MSN executive is disputing that MSN Messenger is running contextual ads based on the users' instant messaging conversations, as recent reports suggest.

MSN Messenger is, however, serving up text ads based on its users' age, gender, and other demographic information.

"Customer confidentiality and privacy is MSN's number one priority. MSN Messenger advertisements are based on demographic information the user provides when creating their Passport account, such as age, gender, language, zip code and country," said David Jakubowski, general manager of MSN Search Strategy and Go-to-Market.

Via Marc Orchant.

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