As Chief Experience Officer (CXO) and Chief Technology Officer (CTO), J Allard is responsible for the technical architecture and user experiences related to products and services of the Entertainment and Devices (E&D) division. Allard works closely with technical leaders across the company to align E&D product teams with Microsoft's overall services strategy and product architecture, and drives the technical and design agenda to deliver Connected Entertainment experiences for consumers. With a unified approach and his personal passion for the possibilities of digital entertainment, Allard manages the E&D design group and also oversees an incubation team that scouts new opportunities for the division.