12/11: Microsoft Ads Coming to CNBC.com

Posted by Patrick
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From the press release:

Microsoft Corp. and CNBC today announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the more than 2.6 million unique monthly visitors to CNBC.com. Microsoft will be the exclusive third-party provider of display and contextual advertising for CNBC.com and its global audience. ...

Advanced technology from Microsoft will help connect advertisers with CNBC.com users in more relevant, innovative ways through a combination of graphical ad placements and automated text-based advertisements targeted to content. Over time, the technology will enable the anonymous aggregation of user behavior. ...

The companies expect to begin execution of the agreement immediately, with contextual advertising appearing later this month. Execution on display advertising will begin in March 2008.


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