07/27: Microsoft Agrees to Acquire AdECN
Posted by Patrick
From the press release:
Microsoft Corp. today announced it has agreed to acquire AdECN, Inc., an advertising exchange platform company based near Santa Barbara, Calif. AdECN’s technology serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buying and selling display advertising. The deal is a key component of Microsoft’s strategy to develop a comprehensive search and display advertising platform helping advertisers and publishers to maximize return on investment (ROI) on their digital advertising investments. Financial terms of the deal were not disclosed. ...
Founded in 2003, AdECN brings both key technologies and significant domain expertise to the Microsoft team. Advertisers and publishers will benefit from this deal in the following ways:
• Advertisers will get access to more inventory, enabling more efficient matching of their requirements which can help increase ROI.
• Publishers will be able to increase yield – earn more money per page view – due to the higher volume of available inventory.
• Both groups will benefit from the exchange’s neutrality and transparency, enabling them to make more informed decisions about their bid and ask decisions.
Founded in 2003, AdECN brings both key technologies and significant domain expertise to the Microsoft team. Advertisers and publishers will benefit from this deal in the following ways:
• Advertisers will get access to more inventory, enabling more efficient matching of their requirements which can help increase ROI.
• Publishers will be able to increase yield – earn more money per page view – due to the higher volume of available inventory.
• Both groups will benefit from the exchange’s neutrality and transparency, enabling them to make more informed decisions about their bid and ask decisions.
